100cards, take control of all your credit cards in one place
UI/UX Designer
Researcher
Design specifications
Usabiility report
Prototyping
Visual design
Sketch app
Maze
100cards is an intelligent app that consolidates all your credit cards and bank accounts in one place. By analysing your spending patterns, it assists you in minimising credit debts. With 100cards, you can effortlessly monitor your expenditures, credit limit, payment deadlines, and obtain guidance on how to improve your credit score.
I joined the project shortly after its beta launch to enhance the user experience. I conducted user interviews, research, and visual designs, focusing on incremental improvements to help the team move and scale the product more quickly.
I conducted usability tests for the main product flows and gathered feedback from the PM and engineers to identify concerns beyond the user experience. One issue was the lack of a design grid system, resulting in inconsistent UI placement and flickering. Branding had no consistent color palette and illustrations were criticised for being too playful. The index screen didn't provide much value and caused negative feelings, with relevant information too far down the screen.
I divided the task into three parts based on the collected data. Firstly, I applied an 8px grid system to improve aesthetics and communication with developers. Secondly, I simplified the branding to enhance the discoverability of essential information. Lastly, the home screen was redesigned to provide more relevant and valuable information. To achieve this, we conducted a workshop, generated solutions, and tested the top three designs. The new design was tested on different devices and with various people to obtain unbiased feedback.
The design resulted in a significant change from the original product offering, the pivot of the product incorporated valuable and actionable content that was previously absent. As a result, there was a 150% surge in app openings and a 40% increase in engagement in the initial data from our Firebase analytics.
We continued to monitor usage, interactions and looking at quick wins to polish the app. We also launched in Mexico and encountered many hurdles. These included establishing customer trust in a country with a significant population of unbanked individuals and addressing negative perceptions of the bank. To overcome these challenges, we collaborated closely with local teams.
